A dated website can harm your business almost as much as having no website at all. So how do you know when your web design is ‘old hat’ and needs refreshing?
Event Tracking is a very flexible way to track onsite campaigns and individual visitor actions on a web page. It can help you identify visitor behaviour to accurately measure traffic flow for specific things. This helps you to make more informed decisions around getting better engagement rates for your web marketing efforts, and improving the pathways to information on your website or other sites.
There are many things that happen along the way on the buyer’s journey from research to purchase. Understanding the key milestones in this journey can help you increase your chances of attracting – and converting – more of your favourite type of customer.
In our earlier blog we talked about bringing quality visitors to your website rather than just looking to achieve a higher volume; a fundamental principle in converting clicks to customers.
This second principle of better website conversion is about getting those quality visitors to do more on your website, for longer. This is an area where you can really make a difference to how your website performs.
Updating the content on your website is not just for the search engines to see that your site is active. You should also think of your customers. After all, it is they who will spend money with you, not Google. Here are our top tips for making website updates that your customers will love.