A dated website can harm your business almost as much as having no website at all. So how do you know when your web design is ‘old hat’ and needs refreshing?
Email marketing is not dead – in fact emails are still among the leading outbound marketing tools for businesses in 2017. But how do you get your email campaigns to stand out from the crowd when it arrives in someone’s inbox?
Google Analytics: the golden key to getting more business from your website – but why don’t we use it?
Web Tonic registers all our clients’ websites with Google Analytics. It’s actually free to everyone with a website, and makes it possible for you to access all the data available about your website; where the traffic is coming from and what demographics and behavioural information you can gather about the visitors to your site.
Event Tracking is a very flexible way to track onsite campaigns and individual visitor actions on a web page. It can help you identify visitor behaviour to accurately measure traffic flow for specific things. This helps you to make more informed decisions around getting better engagement rates for your web marketing efforts, and improving the pathways to information on your website or other sites.
There are many things that happen along the way on the buyer’s journey from research to purchase. Understanding the key milestones in this journey can help you increase your chances of attracting – and converting – more of your favourite type of customer.
To convert more visitors to your website into enquiries, your content should not be about your business: it should be about what your customer wants or needs from your business. In sales and marketing, this is known as the WIIFM factor – What’s In It For Me (the customer)?