– By guest blogger Fiona Cole
In self-publishing the responsibility to market your book remains firmly at the feet of the writer.
Each successful self-published author solves the marketing of their book differently, and often with surprising ingenuity. Some people drive online traffic with keyword strategies. Others sell books in the back of the room during presentations and workshops. Some authors become social media “celebrities” amassing a huge fan following, whilst others become experts and spokespeople for a cause or professional arena.