Ecommerce – sell your products online

Having a website to promote your business is one thing – actually selling your products directly to your customers from an online store is an entirely different thing.
To create an online store you need to meet the fundamental requirements of a professional e commerce website.

What is ecommerce?

Ecommerce is essentially selling online. Whilst a website can showcase a business’ products and services, an ecommerce website allows customers to make purchases directly from that website.

To do this an ecommerce website must have the following:

Online shop – a section of the website displaying all the products in an easy to navigate catalogue. Feature products would also appear on the homepage in much the same way a store displays new items in their window.

Shopping Cart – where customers can click on the products they want to buy to add them to their “cart”. Ideally, this should easily allow the customer to keep browsing and adding items until they are ready to purchase.

Site Security – an e commerce website must meet the required standard for secure sites to legally handle sensitive customer information. This comes in the form of an SSL Certificate (you will see its prefix as https).

Payment Gateway – for your customers to type in their credit card or bank details to buy from your online store, they need to know it is safe. This is where a trusted Payment Gateway is used. These use a rigorous system that protects the purchaser from credit card theft from external hackers and also takes the responsibility away from the individual business in building and maintaining this high level security system themselves.

Ecommerce platforms

There are many ecommerce platforms available for building and running an online store. Web Tonic has made it easier to choose the right one for your business by identifying three leading ecommerce platforms to offer clients looking to sell online.

These are:


WooCommerce – An e commerce plugin suite designed specifically to work with WordPress. This is a free plug-in, however, you need to custom build the features for your ecommerce site using add-on plug-ins that you purchase from the Woo Commerce store.
WooCommerce custom ecommerce solutions


Bigcommerce – An all-in-one ecommerce platform with a comprehensive suite of features, design options and packages to suit a range of enterprises from small business to large multi-national corporations. Standard features can be extended through a variety of add-ons and integrations.
Bigcommerce pricing and features


Shopify – An all-in-one ecommerce platform on a par with BigCommerce in its design options, features and pricing. The most searched-for ecommerce platform in New Zealand, it has an extensive app store for add-ons and third party integrations.
Shopify pricing and features

Got any E-commerce questions? Contact us today