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Get people to find your website in the search engines with these simple but effective SEO techniques

Seo TargetClients often ask me how they can get more of their customers to find their website on the search engines for the products or services they offer. The best place to start is with these simple but effective SEO techniques.

The first thing I do is identify what your customers are likely to be searching for: these are known as your key search phrases.

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Hot tips for marketing your book online

– By guest blogger Fiona Cole

Book Marketing for Author'sIn self-publishing the responsibility to market your book remains firmly at the feet of the writer.

Each successful self-published author solves the marketing of their book differently, and often with surprising ingenuity. Some people drive online traffic with keyword strategies. Others sell books in the back of the room during presentations and workshops. Some authors become social media “celebrities” amassing a huge fan following, whilst others become experts and spokespeople for a cause or professional arena.
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Pay per click advertising – is it right for your business website?

Pay per click advertisingPay Per Click advertising (PPC) has been around for quite a while now, and as more businesses compete for space online in the page rankings, it is perhaps something that needs to be considered. This article aims to help you understand what is Pay Per Click advertising, the pros and cons of PPC and whether it is a worthwhile advertising option for New Zealand businesses.
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