Email marketing is not dead – in fact emails are still among the leading outbound marketing tools for businesses in 2017. But how do you get your email campaigns to stand out from the crowd when it arrives in someone’s inbox?
Google has shown its hand over the future of HTTPS websites, rolling out a massive change in how non-secure sites are displayed in the Chrome web browser. Experts are calling this the beginning of the end for HTTP, but what does this mean for business websites?
Website hosting providers make it possible for your website to be active on the internet. However, hosting a website comes with certain responsibilities; namely to supply a secure and professional service at a reasonable price.
Get people to find your website in the search engines with these simple but effective SEO techniques
Clients often ask me how they can get more of their customers to find their website on the search engines for the products or services they offer. The best place to start is with these simple but effective SEO techniques.
The first thing I do is identify what your customers are likely to be searching for: these are known as your key search phrases.
The spring season is well underway, and what better time to give your website a spring clean to introduce some freshness and encourage new growth for your business.
– By guest blogger Fiona Cole
In self-publishing the responsibility to market your book remains firmly at the feet of the writer.
Each successful self-published author solves the marketing of their book differently, and often with surprising ingenuity. Some people drive online traffic with keyword strategies. Others sell books in the back of the room during presentations and workshops. Some authors become social media “celebrities” amassing a huge fan following, whilst others become experts and spokespeople for a cause or professional arena.
Pay Per Click advertising (PPC) has been around for quite a while now, and as more businesses compete for space online in the page rankings, it is perhaps something that needs to be considered. This article aims to help you understand what is Pay Per Click advertising, the pros and cons of PPC and whether it is a worthwhile advertising option for New Zealand businesses.
Security threats to your website are on the rise, as more and more hackers trawl the web for soft targets where they can log in and cause problems. read more…
Google Analytics: the golden key to getting more business from your website – but why don’t we use it?
Web Tonic registers all our clients’ websites with Google Analytics. It’s actually free to everyone with a website, and makes it possible for you to access all the data available about your website; where the traffic is coming from and what demographics and behavioural information you can gather about the visitors to your site.
Event Tracking is a very flexible way to track onsite campaigns and individual visitor actions on a web page. It can help you identify visitor behaviour to accurately measure traffic flow for specific things. This helps you to make more informed decisions around getting better engagement rates for your web marketing efforts, and improving the pathways to information on your website or other sites.