A dated website can harm your business almost as much as having no website at all. So how do you know when your web design is ‘old hat’ and needs refreshing?
Google Analytics: the golden key to getting more business from your website – but why don’t we use it?
Web Tonic registers all our clients’ websites with Google Analytics. It’s actually free to everyone with a website, and makes it possible for you to access all the data available about your website; where the traffic is coming from and what demographics and behavioural information you can gather about the visitors to your site.
When building a business website, one of the first and most important decisions you will have to make is which Content Management System (CMS) you will use. Most people who approach a Web Designer to build their website for them don’t even think about the type of CMS used, leaving the decision to them.
Your Web design is an important part of your business. The decisions you make around how it looks and functions will affect how it performs in generating more enquiries and sales.
If you don’t know what to tell your web designer, or your web designer sells you a site design package that is not right for you, you could end up with something that doesn’t serve your business as well as it should.