Pay per click advertising – is it right for your business website?

Pay per click advertisingPay Per Click advertising (PPC) has been around for quite a while now, and as more businesses compete for space online in the page rankings, it is perhaps something that needs to be considered. This article aims to help you understand what is Pay Per Click advertising, the pros and cons of PPC and whether it is a worthwhile advertising option for New Zealand businesses.
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What is content marketing and why do we need it?

content marketingContent marketing is an umbrella term that includes all the different ways to communicate within a

marketing, lead generation and retention framework.

To take it a step further, content marketing refers to any piece of content—including tweets, blog posts, YouTube videos, downloadable white papers, email newsletters, webinars and website articles— that is created with the purpose to build a direct relationship with prospects and customers.

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