SEO: it’s true, those three innocent letters have us mousing over the Delete button as soon as they appear in our inbox. And yet, at the same time, we find ourselves wondering if maybe we are missing out on something important that will earn us more business through our websites.
Building a website no longer requires knowing or learning HTML code. Now there are options galore including Content Management System (CMS) choices such as WordPress and Joomla and free ‘builders’ such as Squarespace, Weebly and Wix. Even some larger business service providers are pushing free ‘drag and drop’ site builders as an added bonus to their customers.
This month Google announced its search volume is now dominated by mobile searches worldwide. For the first time, over 50% of all of Google’s queries worldwide were done on mobile devices, and this this figure is expected to keep growing.
This is a real market game-changer for businesses with an online presence as it means over half of their potential new customers who come from search engine traffic could be lost to competitors with a responsive website. It also means those businesses who do have responsive sites will be ranked – and found – ahead of those who have not embraced the new technology.
As a business mentor and online specialist, I often get asked; when is the right time to get a website.
My answer is always: at what point is NOT having a fully functioning, professional website costing you money?
How much business are you potentially losing because of your lack of an online presence?
The same applies for businesses with out of date websites that haven’t had the content updated for years and may no longer even function properly with the latest devices and operating systems.
The longer you put off having a fully responsive, professional website promoting your business, the more money you are losing.