Our Blog

Google Analytics: the golden key to getting more business from your website – but why don’t we use it?

Google AnalyticsWeb Tonic registers all our clients’ websites with Google Analytics. It’s actually free to everyone with a website, and makes it possible for you to access all the data available about your website; where the traffic is coming from and what demographics and behavioural information you can gather about the visitors to your site.

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What is event tracking and how does it help my business?

Google Event TrackingEvent Tracking is a very flexible way to track onsite campaigns and individual visitor actions on a web page. It can help you identify visitor behaviour to accurately measure traffic flow for specific things. This helps you to make more informed decisions around getting better engagement rates for your web marketing efforts, and improving the pathways to information on your website or other sites.

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Mobilegeddon one year on: has going mobile-friendly helped websites achieve better rankings?

Using a mobile phoneIt’s been over 12 months now since Google launched its algorithm update to rank responsive websites more favourably for searches from mobile devices. The much-talked-about update was rolled out on April 21 2015, sending ripples through the internet as businesses all over the world scrambled to convert or replace their websites to ensure they were mobile friendly.

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Why should visitors stay longer on your website?

Why visitor stay longerIn our earlier blog we talked about bringing quality visitors to your website rather than just looking to achieve a higher volume; a fundamental principle in converting clicks to customers.

This second principle of better website conversion is about getting those quality visitors to do more on your website, for longer. This is an area where you can really make a difference to how your website performs.

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Search engine results page content that speaks to your audience

Search Engine OptimisationOnline marketing leaders believe understanding buyer behaviour is important if you want to achieve optimum results. A key part of this involves considering the different stages of the buyer’s journey to help drive more of the right traffic to your website. This means knowing what to put in front of your target market at each stage to capture your audience’s attention.

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