Google Analytics: the golden key to getting more business from your website – but why don’t we use it?
Web Tonic registers all our clients’ websites with Google Analytics. It’s actually free to everyone with a website, and makes it possible for you to access all the data available about your website; where the traffic is coming from and what demographics and behavioural information you can gather about the visitors to your site.
Event Tracking is a very flexible way to track onsite campaigns and individual visitor actions on a web page. It can help you identify visitor behaviour to accurately measure traffic flow for specific things. This helps you to make more informed decisions around getting better engagement rates for your web marketing efforts, and improving the pathways to information on your website or other sites.
It’s been over 12 months now since Google launched its algorithm update to rank responsive websites more favourably for searches from mobile devices. The much-talked-about update was rolled out on April 21 2015, sending ripples through the internet as businesses all over the world scrambled to convert or replace their websites to ensure they were mobile friendly.
There are many things that happen along the way on the buyer’s journey from research to purchase. Understanding the key milestones in this journey can help you increase your chances of attracting – and converting – more of your favourite type of customer.
To convert more visitors to your website into enquiries, your content should not be about your business: it should be about what your customer wants or needs from your business. In sales and marketing, this is known as the WIIFM factor – What’s In It For Me (the customer)?
In our earlier blog we talked about bringing quality visitors to your website rather than just looking to achieve a higher volume; a fundamental principle in converting clicks to customers.
This second principle of better website conversion is about getting those quality visitors to do more on your website, for longer. This is an area where you can really make a difference to how your website performs.
When building a business website, one of the first and most important decisions you will have to make is which Content Management System (CMS) you will use. Most people who approach a Web Designer to build their website for them don’t even think about the type of CMS used, leaving the decision to them.
Online marketing leaders believe understanding buyer behaviour is important if you want to achieve optimum results. A key part of this involves considering the different stages of the buyer’s journey to help drive more of the right traffic to your website. This means knowing what to put in front of your target market at each stage to capture your audience’s attention.
There are many different types of content marketing available, and blogging is one of the simplest to master. All you need is something to write about that people – in particular, your target market – will want to read.
Updating the content on your website is not just for the search engines to see that your site is active. You should also think of your customers. After all, it is they who will spend money with you, not Google. Here are our top tips for making website updates that your customers will love.