Search Engine Optimisation
Only once you have your site working for you should you look at getting it optimised for the search engines. By optimised we mean getting it found under key phrase searches that customers would use to look for your business, based on the products and services you offer rather than your business name.
This is where we are targeting new customers who do not know your business. How do we do this?
We ask Google using the key phrase tool online here.
This tool enables us to target the correct key phrases customers have used to search for your products and services in the last 12 months. This information can be targeted by country if required.
The other key aspect of getting found on the search engines is placing your key phrases in the correct parts of your pages. You can find a very good explanation of this from Googles search engine optimisation starter guide here.
Armed with the correct key phrases we then make changes to your website to improve your ranking on Google. Depending on the targeted key phrases, this may not be enough; you may need a little more help to ensure you rank well enough to capture search enquiries.
SEO more than words for capturing search enquiries
Web Tonic can assess how to do this in several ways, including getting inbound links to your site and employing social media optimisation. As no two businesses are exactly the same, we can advise you on which would best suit your business and website.
Contact us today to get your website ranked higher in the search engines