Targeted marketing through emailBuilding and maintaining an online mailing list is an excellent and cost effective way to market to your customers and offer new customers the opportunity of joining your customer mailing list. Rather than re-inventing the wheel and producing our own piece of software for this task we have researched what is available in the market and found that MailChimp currently has one of the best offers available. MailChimp’s powerful features:
- MailChimp is free to use for customers with less than 2000 subscribers and who send less than 12000 emails per month.
- You can set up as many different subscriber lists as you want and MailChimp automatically manages them.
- It gives you a choice of HTML templates and has a built-in template builder to build your own.
- It is rated consistently at 97% or better inbox delivery by ReturnPath, an independent monitoring service.
- MailChimp tracks everything for you; opens, clicks, bounces and forwarded campaigns.
What Web Tonic can do for youIf you need any assistance in setting up your MailChimp account, we can create a template(s) for you, and set up your customer mailing lists. Feel free to contact us for a quote here.
As an organisation that has approximately 40,000 subscribers gained from three major and separate campaigns, we desperately needed someone who could help us bring it all together in the most efficient way with the best results.
Craig did that!
We now have a mailchimp database that we can work with, gives us the info we need, and has got rid of the 'excess baggage'. We also have a much better idea of how to maximise our use of Mailchimp.
It was a very worthwhile investment for us, and we highly recommend Craig's support and services.
Bob McCoskrie - Family First NZ