Increased conversion rates = more customer enquires
The first step in this process is to work out your conversion rate. Once you have the number of enquiries and you know how many visitors you are getting to your site you can work out the conversion rate.
Visitors/enquiries = conversion rate
We then look at ways to increase your conversion rate
Does your site have AIDA:
A - Get your customers' Attention?
I - Keep their Interest?
D - Create a Desire to contact you?
A - Does it have a call to Action?
In addition, does your site tell your customers exactly What's In It For Them if they do contact you (WIIFT)!
If you do not know you conversion rate or your site does not have AIDA OR WIIFT, you will be wasting your time getting your site optimised for the search engines. If more traffic equals more enquiries, then you are better to increase the rate of enquiries from your site as it is now before increasing the amount of traffic.
Contact us today to start increasing your conversion rates.