Web Tonic Web Design and Internet Marketing business
Web Tonic specialises in creating quality websites that are user Friendly and rate well in online searches for businesses that require an online presence to increase their visibility and grow their customer base.
Web Tonic websites are constructed to capture online searches for the products and services they offer and deliver the necessary information for converting those visits into enquiries. "A good website is one that is found easily through online enquiries for your services or product line, and then delivers the information the visitor needs to convince them to do business with you," explains company principal Craig Cochrane. "Our approach to web design and online marketing is results driven - and we test it to make sure."
Web Design a way of life for Web Tonic Principal Craig Cochrane
Craig's passion for designing and managing websites stems from his eye for detail and interest in what makes things work online. Programming and fine-tuning a website design, improving conversion rates, page rankings and search engine optimisation are an endless source fascination to Craig, who sees programming as the perfect outlet for his creative side.
Craig's introduction to website design started in 1999 when he built a website for a car dealership: essentially an online database of the vehicles available for sale, which could be easily updated. He also has his own Website; www.accommodationnewzealand.co.nz, which was set up in 2003 as an online directory of accommodation in New Zealand. The site is designed so that customers can either book their accommodation online or contact the accommodation hosts directly.
A career in designing websites for Nelson and NZ-wide businesses
Web Tonic is the culmination of everything Craig has learned about running a successful business in website design and internet marketing. With over 10 years in the industry Craig has built a reputation for good customer services and creating websites that work for his clients across a wide range of industries and professions. One of the ways Craig is able to achieve such good results from the websites he designs, is through constantly testing and measuring his work. "I use my own websites as testing sites," explains Craig.
Web Tonic believes in using Professional services for a professional result
With the support of a hand-picked team of skilled subcontractors, including website programmers, graphic designers, professional copy writers, photographers and digital media artists, Web Tonic offers a range of website design packages and custom site designs to suit all requirements and budgets. WebTonic customers benefit from professionally written web sites and carefully planned and executed online marketing that achieves the best possible results.
Best practice in Web Design techniques for sustainable results
Craig actively follows online forums on Search Engine Optimisation, Usability, Design and Programming, to keep pace with advances and trends in the web design industry. "I especially like usability specialist Jacob Neilson, as he studies how people read and react to a website," says Craig.
Web Tonic Advocate for World Standards in Web Design
All Web Tonic websites are coded to website world standards; which is something not all web designers will do.
"Anyone can design a website these days but not everyone can design one that works," says Craig. "Errors in the coding may not be visible to us but they are to the search engines. Google will find a site with errors as easily as one without, but some other search engines - Yahoo for instance -can dismiss a site altogether if it doesn't meet the world standards for website coding."
"It's important to think about the site from both the customers' point of view and that of the Search Engines - finding a balance between what each is looking for in a site. Once you have your site attracting the right visitors, it then needs to show them what they are looking for, quickly and easily," says Craig. "You don't have a long to convince people they are in the right place."
Web Tonic a business with integrity: ethical web design practices
Another important aspect Web Tonic is its integrity. All Web Tonic's site designs employ 'white hat' search engine optimisation. White hat is a term used to describe website coding that adheres to industry standards and fair practice. Black hat SEO is when a website has hidden text built into the coding; an attempt to cheat the search engines through keyword cramming and other hidden programming. The results are generally short-lived and put the site at risk of being kicked off the search engine rankings.
Craig believes a good website designer shouldn't need to resort to underhand methods to achieve good results for their clients' websites. The consistently high performance results from his Web Designs and Online Marketing Strategies speak for themselves.
Craig's Accommodation New Zealand site is a prime example of Craig's skill in getting websites ranked on the search engines: in what is a highly competitive market, it presently appears second on google.com worldwide for searches with the term; accommodation New Zealand.